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Mars Attacks, and the invasion of the variant covers

J. Caleb Mozzocco talks about Mars Attacks and variant covers:

This week IDW Publishing released the first issue of its Mars Attacks series, and, like so many comics these days, the book was being promoted with variant covers. Unlike many comics these days, however, the number of variant covers accompanying this particular issue was mind-bogglingly large: 55.

That’s not a typo, and you’re not suffering from double vision. There are actually 55 variant covers for Mars Attacks #1.

Which makes this as good a time as any to take a few moments to consider the variant cover in general. So, variant covers — threat, menace, the work of the devil or the absolute worst things ever? (I’m sorry, “none of the above” is not an option. Please select one of the four options.)